In order to solve this enduring mystery, the manufacturers of Datu Puti Vinegar recently commissioned the University of the Philippines Institute of Chemistry to analyze the pH value and other sourness indicators of the popular vinegar in comparison with Madame Auring’s armpit.
The study was reportedly intended for use in a future marketing campaign by the popular vinegar brand, industry sources said.
Conducted in February this year, the study is titled “A Comparative Analysis of pH Values, Organic Acids and Hydrogen Ions Present in Fermented Sugar Cane Juice (Datu Puti Vinegar) and a Skin Sample from the Axilla of Nonagenarian Female Subject (M. A.) in Order to Determine Sourness.”
Based on the study led by the institute director, Dr, Florian Del Mundo, it was found that Datu Puti is sourer than the 93-year-old Madame Auring – but only by a very small margin.
Part of the study read: “In conclusion, organic acids and hydrogen ions that are believed to be the major contributors to the sourness of chemicals occur in marginally higher numbers in the vinegar sample analyzed than the axilla sample from female subject M.A. It was also found that both samples had a consistent pH value of 1.5, indicating similar acidity levels.”
But industry insiders said CBL Master Trading, the maker of Datu Puti, was “unhappy” with the results.
“They wanted a clear win for Datu Puti. But the study showed that Madame Auring is almost as ‘maasim’ as Datu Puti,” one source said. “They’re thinking of pulling the plug on the ad deal but nothing is final yet.”
Sought for comment, Madame Auring, a self-proclaimed celebrity psychic, said she was bound by a nondisclosure agreement she signed with the company and could not comment.
She only said: “Ang masasabi ko lang, maasim pa talaga ako (All I can say is I’m still very sour)! Hihihihihi!”
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